Em xinh "say hi" includes female artists who are active in the art field (called "em xinh"). According to the producer, not simply a reality music program, Em xinh "say hi" is positioned as the journey of a new generation of Vietnamese female idols ready to conquer limits, transform their image but still maintain the core values of Vietnamese women. The program wants to aim for "Real Aura" (taken from the term "aura" commonly used in Kpop, referring to the charisma, temperament and aura of an artist), with the implication of shining in any version she wants.

Each "em xinh" will have to go through a journey of creating music, practicing choreography, breaking through limits to move towards a "real aura" version that is characteristic of themselves, with all five elements: strong temperament (Presence); magnetic attraction (Magnetism); Identity, adaptability, strong influence and talent, creating sustainable value.

`mynguyen`

`hoidap247`